Breath taking article from Cooler magazine about the ‘ real UK female surfers’

Full article here:


the ‘light touch’ and the notion of solidarity and honesty very present in this article. Inspiring for the potential final outcome of this project. Simplicity is sometimes more powerful. A representation of the power and beauty of women without the stereotypes. Social input


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How the importance of formulating an interview question arises

I have asked pro Skateboarder Stefani Nurding what ” the board sport industry means to her, if it has changed her life and why”. I realized after watching the footage that I formulated the question in a complete wrong way. What I originally meant to ask Stef was what skateboarding meant to her from a personal point of view. She then quotes to me ” It just means fun, friends, exercise and injuries haha” well that’s the response I was looking for. Honest and personal. I realized that if I were to go along with the  ‘light touch’ method of interviewing I needed to be very careful in the way I formulated the unique question I am genuinely interested in finding out the response. Keeping it short and concise is more effective to avoid confusion in the person being interviewed.



Tutorial With Alice summary

Look at Kate Cooper, artist. Exhibition called RIGGED

Looking at position the female body has occupied in history and digital imagery technology.

Sport England campaigns. ” this girl can” campaign

Socia design: AIGA- design for good

Interview questions- boardsports

Ethics of interview questions. Open and closed questions. Test your questionnaire on a few people first then review the result.

Other opinion: consider another strand of questionnaire for the ‘every girl’ such as kitesurfing students aspiring surfers who are not currently in the industry but who aspire to be. Could only be one question about what board sports mean to them, how it’s changing their lives. honest, positive question. To inspire the general population to get involved in the board sport industry from a personal point of view.

I coud go for the ‘ light touch’ angle like most brand campaigns today such as Always, Unilever, and the Dove project.


Is there potentially something I could do as an event in order to promote SOLIDARITY. Could be a talk to students in school to inspire them to get involved.


Skateistan NGO organization. International development initiative to combine skateboarding with educational outcomes.

Skateistan began as a grassroots ‘Sport for Development’ project on the streets of Kabul in 2007, and is now an award-winning, international NGO (Non-Governmental Organization) with projects in Afghanistan, Cambodia and South Africa. Skateistan is the first international development initiative to combine skateboarding with educational outcomes. Skateistan is non-political, independent, and inclusive of all ethnicities, religions and social backgrounds.

Skateistan aims to always be an innovative social project with quality.

  • We work with youth ages 5-18
  • Over 50% of our students are streetworking children
  • Over 40% of our students are girls
  • Globally, we teach more than 1200 youth each week


We use skateboarding as a tool for empowering youth, to create new opportunities and the potential for change.


To grow a sustainable organization that is recognized locally & globally for changing the lives of hundreds of thousands of youth through skateboarding and quality programmes – creating leaders that change the world.


quality. ownership. creativity. trust. respect. equality.


  • provide access to education
  • focus especially on girls and working children
  • develop leadership opportunities
  • build friendship, trust, and social capital


Absolutely. As soon as Australian skateboarder Oliver Percovich dropped his board in Kabul in 2007, he was surrounded by the eager faces of children of all ages who wanted to be shown how to skate. Stretching out the three boards he and a former girlfriend/aidworker had brought with them, “Ollie” began dedicating himself to the creation of a small non-profit skate school in Afghanistan.

A group of Afghan friends (aged 18-22) who were naturals at skateboarding shared the three boards and quickly progressed in their new favourite sport—and so skateboarding hit Afghanistan. The success with the first students prompted Ollie to think bigger: by bringing more boards back to Kabul and establishing an indoor skateboarding venue, the program would be able to teach many more youth, and also be able to provide older girls with a private facility to continue skateboarding.

On October 29, 2009, Skateistan completed construction of an all-inclusive skatepark and educational facility on 5428 square meters of land donated by the Afghan National Olympic Committee. The indoor skatepark was graciously built by IOU Ramps.

Skateistan has emerged as Afghanistan’s first skateboarding school, and is dedicated to teaching both male and female students. The non-profit skateboarding charity has constructed the two largest indoor sport facilities in Afghanistan, and hosts the largest female sporting organization (composed of female skateboarders). Skateistan believes that when youth come together to skateboard and play, they forge bonds that transcend social barriers. Furthermore, through creative education classes the youth are enabled to explore issues that are important to them.


Skateboarding is simply “the hook” for engaging with hard-to-reach young people (ages 5-18). Skateistan’s development aid programs work with growing numbers of marginalized youth through skateboarding, and provide them with new opportunities in cross-cultural interaction, education, and personal empowerment programs. Skateistan has expanded itsskateboard-based development activities to include full-time programming for Cambodian youth in Phnom Penh, a state-of-the-art learning/skateboarding centre in Mazar-e-Sharif, Northern Afghanistan, and a project for youth in Johannesburg, South Africa.
In Kabul, Skateistan’s participants come from all of Afghanistan’s diverse ethnic and socioeconomic backgrounds, and include 40% female students, hundreds of streetworking children, and youth with disabilities. In our skatepark and classrooms they develop skills in skateboarding, leadership, civic responsibility, multimedia, and creative arts, exploring topics such as environmental health, culture/traditions, natural resources, and peace.  The students themselves decide what they want to learn – we connect them with a safe space and opportunities for them to develop the skills that they consider important.
Since Skateistan began in 2007 we’ve found that youth of all ethnicities, genders, and socioeconomic backgrounds love to skateboard. Skateistan brings them together, equipping young men and women to lead their communities toward social change and development.




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How to write interview questions guide. Research practice

1. Ask about the person’s actions.

“It depends on the person, but usually I ask them about their specific habits and practices,” says Jeff Goins. “I’m less interested in what they would write in a book and more interested in how they try to apply the ideals they write or speak about.”

Jeff is trying to get under a person’s rhetoric to see the routines they’ve cultivated to be successful. If you can get people to describe their actions rather than their beliefs about themselves, you’ll see a clearer picture of them, one unmarred by slogans.

2. Ask “forward” questions.

“Never ask, ‘What keeps you up at night?’ Ask ‘What’s going to keep you up tonight after this interview?’” says Porter.

“The past, unless your interviewee is relatively unknown, is research-able. Keep in mind that as much as we all may like our laurels, resting on them is never as interesting as diving off them into a new pool. The reminiscence interview is never as cool as it sounds.”

“The ‘What’s the best part of the next thing you’re doing?’ question will engage your subject’s current, forward-looking energy. You get a more excited interviewee, who wants to tell you what she or he is into.”

3. Ask open-ended questions.

Morgan’s goal is to get athletes and coaches talking.

“I try to ask open-ended questions that can’t be answered with a simple ‘yes’ or ‘no,’” he says. “I also ask people to explain to me certain aspects. Such as, ‘describe how this team came together this season.’”

“I also say ‘how’ a lot. For example, ‘How was your first-ever varsity start at quarterback?’”

What a cool idea: to get them talking, just write the word “HOW” in bold letters at the top of your list of questions. Every time you look at it, ask, “How?”

“How do you do that? How do you feel about that? How did it go?”

4. Ask dumb questions.

“Dumb questions are my favorite,” says Marissa Villa. “Today, I asked someone, ‘Um, what does that mean?’ when he used an abbreviation. You can’t be afraid to ask dumb questions.”

If you’re confused, don’t move along to the next question. Ask for clarification, even if you sound stupid. You don’t want to start writing your article and then realize you don’t know what you’re talking about because you were confused during the interview.

“It also strokes people’s egos when you tell them they’re the expert and you want to learn from them,” says Marissa.

5. Ask pointed questions and light-hearted questions.

Try to mix up the tone of your questions. “I try to ask a few pointed questions that contrarians might ask,” says Jeff. It’s always good to poke a little, as long as you don’t go too far. “And throw in the occasional light-hearted question for fun,” he says.

This is a good way to tailor your interview to your audience.

6. Ask short questions and then follow up.

Don’t try to pack all your questions into one super-mega question. “Instead of asking a long-winded question,” says Morgan, “split it up into two parts. Follow-up questions can be key.”

How about you? What kinds of questions do you ask?

more into on:

Board of Media founder Shoesmith

Shoesmith to start Board of Media, a campaign and documentary to raise awareness about inequality in action sports advertising, film, photography and prize money.

“it is our duty to support future generations, regardless of gender, race or riding stance.”

She believes “it is our duty as adults to support future generations in respecting one another, regardless of gender, race or riding stance.” An important place to start offering that respect is by showing female athletes as athletes, on a more equal basis with their male counterparts, and by telling their stories from a female point of view.

As Misadventures’ study pointed out, gender parity in staffing and bylines is realized by few action sports publications. Writers, photographers and filmmakers are mostly men, covering mostly male athletes.

Shoesmith says “The action sports world has typically been seen by wider culture as a boy’s club. [It’s a] closed door to most women looking for jobs, especially in action sports media production.

Because the industry fixates on an athlete’s looks instead of her skills, it’s difficult for women to find respect and take active roles in media. But that’s beginning to shift with projects like Board of Media.


Their aim:

“Our mission is to increase the visibility of women in action and adventure sports and to portray both men and women as equals, no objectified images or photoshopped files. Inspired by the lack of positive female role models, not only in action sports media but in the mass media too. We believe that it is our duty to support future generations in respecting one another, regardless of gender, race or riding stance. By covering fascinating personal narratives and showcasing positive female role models, Board of Media brings you videos, articles and empowering imagery that aims to inspire whilst communicating our core values, solidarity, equality, safety and freedom. “


Holly Bendall Pro BMX rider